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Blogs
Consumers Want Trust, Not URLs: Trademarks as the New Digital Identity by Michele S. Katz and Noa Siskind
In The Global IP Magazine Issue 24, Michele S. Katz, Founding Partner, and Noa Siskind, Associate at Advitam IP LLC, USA, explore how trademarks have replaced domain names as the true digital identity of brands in today’s platform-driven economy.
Hetanshi Gohil
Feb 173 min read
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