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Blogs


Consumers Want Trust, Not URLs: Trademarks as the New Digital Identity by Michele S. Katz and Noa Siskind
In The Global IP Magazine Issue 24, Michele S. Katz, Founding Partner, and Noa Siskind, Associate at Advitam IP LLC, USA, explore how trademarks have replaced domain names as the true digital identity of brands in today’s platform-driven economy.

Hetanshi Gohil
Feb 173 min read


Trademark Protection in a Borderless Digital Economy: Comparative Perspectives & Recent Trends across the Caribbean and Beyond by Natalie Glitzenhirn-Augustin
In The Global IP Magazine Issue 24, Natalie Glitzenhirn-Augustin, Sole Practitioner at Glitz Law, Saint Lucia, explores how global trademark trends, landmark UK and US rulings, and rising Caribbean filings are reshaping brand protection strategies in a borderless digital economy.

Hetanshi Gohil
Feb 113 min read


The Legal Side of Dupe Culture by Eugenio J. Torres-Oyola and Karla-In Encarnación Pak
In The Global IP Magazine Issue 24, Eugenio J. Torres-Oyola, Managing Member, and Karla-In Encarnación Pak, Associate Attorney at Ferraiuoli LLC, examine the legal side of dupe culture, analysing how trademark law, trade dress, and brand strategy intersect with the rise of look-alike products.

Hetanshi Gohil
Feb 92 min read


What’s Hot in China’s Trademark Practice by Jimmy Huang and Yan Zhang
In The Global IP Matrix Issue 23, Jimmy Huang and Yan Zhang of East IP explore China’s evolving trademark landscape, highlighting key reforms, Madrid filing risks, and enforcement strategies for 2025.

Hetanshi Gohil
Oct 28, 20252 min read
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